Thursday 15 December 2016

The year Microsoft Regained its Mojo


I have had mixed feelings about Microsoft for a long time. A part of me likes the company, such as its MS-DOS operating system, and later Windows, which started on the computer when a beige opaque box with a green monochrome display appeared on my father's desk in late 1980s. Currently, Microsoft Outlook and Word are my constant companions, and I continue to be amazed by the Xbox gaming platform, despite being "fragged" and then insulted by the squeaky-tweeted preteens every time I have the Opportunity to play a game online. Long ago also have been frustrated by Microsoft, as they have launched a number of innovations, only to release a semi-cooked product that is never updated and finally died as the Palm / Pocket PC / Windows Mobile PC and Innovative, ultimately unhappy.

The year 2016 seems to mark a resurgence of the software company, led by new CEO Satya Nadella. These are some signs of a resurgence of Microsoft, and what it means for IT leaders.

Microsoft loses its religion

The decade of 2000 was characterized by a Microsoft following a "Windows everywhere" strategy that the company has tried to expand beyond the desktop. Mobile was obviously a key part of this strategy, but at some point Microsoft Windows on any car dashboards planned for industrial systems, years before Apple has market carplay. In this "monolithic world, Windows leaders '' I had to go to Microsoft for everything from the tool management software, creating a Windows-driven Trojan horse, I would ultimately sell more of everything that Microsoft offers.

This strategy has clearly failed, the gravestone in the effort to be an accident nearly 8 billion Microsoft Nokia high profile acquisition as a way to catch up mobile. Mr. Nadella seems to have taken the best elements of "Windows everywhere" such as common development tools and integration between Microsoft devices, and abandoned the dogma of Microsoft devices running an operating system software Microsoft under Microsoft. MS Office works fine on an iPad, and Linux-based applications happily reside in the Microsoft cloud. IT leaders must become more committed to a Microsoft ecosystem, a smart move because operating system products are becoming more expensive.

He gets up to jump

Microsoft has lost several key technology trends, as the value of the Internet was dismissed in the early 1990s, only to focus the entire company on the destruction of Netscape in a battle for the supremacy of the browser. The surrender of Netscape was followed by successful attacks on the game front with Xbox and a series of bugs on the mobile device, as the unfortunate Zune iPod competing Windows Phone and Nokia radiation. Microsoft this time seemed more like a tyrant hoping to jump in any upstart achieved an innovator.

More recently, Microsoft has focused its resources on innovation, with products ranging from the HoloLens enhanced platform and virtual reality to a "virtual assistant" strongly integrated office, business-focused collaboration tools.

From the company to achieve things

Another frustration was Microsoft, with its bizarre attempts to segment the market. Perhaps the worst manifestation of this was the Office suite, which in 2007 had no fewer than eight different versions ranging from basic to Ultimate. Buyers were forced to fit into the Microsoft licensing paradigm instead of being able to easily select the tools they need to get their job done. Small businesses could access a "Small Business Edition" at a good price, but all of a sudden their licensing costs would increase exponentially if they wanted a feature or two in the "Enterprise" versions.

The resurgence of Microsoft seems to have re-focused on the execution of the work, which provides buffet productivity software as part of its Office 365 suite. Instead of complicated licensing systems and restrictions, someone at Microsoft seems to have really studied how Individuals and companies use their software, and it is much easier for individuals and IT managers to select the tools they need without having to study a complex array of licensing options.

In the same vein, once Microsoft seemed to have seen the two-dimensional world as consumers and business customers now recognize independent workers, non-standard workers and others

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