Microsoft hopes computer users show some love for Windows 10:
Now someone had to use Windows at work, but uses a Mac at home? Probably.
As Apple has jumped from a blow to the computer manufacturer in the world fifth largest in the world, the Microsoft Windows operating system has been its status as a key business tool, not something that the user could love.
When Windows 10 is on sale Wednesday, starting a new show. Microsoft CEO Satya Nadella knows that if Microsoft is competing with Apple, Google and others to another generation, Windows must become desired.
"We want to move people who need to choose Windows Windows, Windows to love" Nadella said.
The urgency is clear. Microsoft generates almost a fifth of its revenue from Windows sales for the departments of corporate information technology and computer manufacturers. While sales of desktop and laptop computers have plummeted, Microsoft has suffered.
Last month, Microsoft closed its less profitable fiscal year in a decade. The annual operating profit weakened 35% to about $ 18 billion.
Apart from Xbox gaming device, Microsoft has failed in an attempt to keep pace with the mobile era. Its surface tablets were recently scored a success, and moves on their smartphones crumpled in a costly disaster. Microsoft recently wrote most of the more than $ 9 billion that former CEO Steve Ballmer paid no less than two years for Nokia phones division, recognizing that he was trying too hard to sell phones that hardly anyone wanted.
"Two major challenges Microsoft: They depend on a PC market and mobile, that are a rounding error of the market share," said Daniel Ives, an analyst at FBR Capital Markets.
However, Microsoft continues to exert considerable influence. Windows 7 is still the most used operating system in the traditional PC, and is a brand that DSI companies will not give up anytime soon.
Now, "the stage is set for Windows 10 to lead its next phase of growth, but as you see lower demand for PCs, Microsoft has to figure out what his next magic trick is," Ives said.
In his-more years on the job, Nadella generates ideas for turning Microsoft - and diversify how money is made. There are computer glasses, slick consumer applications and special tools for developing companies. But Windows 10 is as important as anything Microsoft did because Nadella has enormous cash flow generated by the operating system kept investors lose confidence as they rebuilt.
Microsoft has corrected the lashings that made most people and companies jumping Windows 8 three years ago. The latest Windows updates overly large serving tablet users, relying on online services Microsoft and dismissed it out to be like the Start menu. Windows 8 suffered from an image problem; sales reflect that.
Updating Windows 10 preserves settings such as background images, and can be synchronized seamlessly with files and applications to other devices. Compatibility with older applications, printers and other consumer devices has not been a problem. On computers with the ability of the touch screen it works well if controlled by touch or mouse and keyboard.
Windows 10 also enables faster and robust standard applications. It is much easier, for example, to connect a Gmail account with the email program. Customization and literacy in the Start menu creates applications faster. Cortana, virtual assistant Siri Apple against Microsoft, could be a great time saver for users to hunt for files or only a source of entertainment pleasure.
Future upgrades will be free and frequent. They were executed by five million testers to limit hiccups.cComments
I have two laptops Win8 update is touch. Fingers crossed it goes well.
Ridgeley
21:22 on July 26, 2015
Add a comment View all comments3
"There should be fewer surprises when nature strikes," said Steve Kleynhans, vice president of Gartner Inc.
Some companies have been so eager to upgrade to Windows 10, in particular due to the improved security features, which have been prepared for months. Michael Keithley, CIO of the talent management company Creative Artists Agency, grew optimistic after trying his team.
Replacing passwords with facial scanning access was one of the new Keithley driven elements. He expects thousands CAA computers must be running Windows 10 instead of Windows 7 later this year.
"There is a general belief that Microsoft under its new management has done many positive things," he said. "Everyone is cautiously optimistic about Windows 10."
A new feature tells users what Microsoft Mobile Apps passenger must download to connect a smartphone.
Nadella bought popular applications such as building game Minecraft and Wunderlist Task Manager. It has spurred efforts to develop Microsoft Office for iPhones, iPads and Android devices. Cortana comes to Android and the iPhone too.
creating applications for non-Microsoft products will not only make life easier for Windows 10 users. Microsoft expected to show innovation Microsoft and to convince consumers to take a second look at Windows.
As Apple has jumped from a blow to the computer manufacturer in the world fifth largest in the world, the Microsoft Windows operating system has been its status as a key business tool, not something that the user could love.
When Windows 10 is on sale Wednesday, starting a new show. Microsoft CEO Satya Nadella knows that if Microsoft is competing with Apple, Google and others to another generation, Windows must become desired.
"We want to move people who need to choose Windows Windows, Windows to love" Nadella said.
The urgency is clear. Microsoft generates almost a fifth of its revenue from Windows sales for the departments of corporate information technology and computer manufacturers. While sales of desktop and laptop computers have plummeted, Microsoft has suffered.
Last month, Microsoft closed its less profitable fiscal year in a decade. The annual operating profit weakened 35% to about $ 18 billion.
Apart from Xbox gaming device, Microsoft has failed in an attempt to keep pace with the mobile era. Its surface tablets were recently scored a success, and moves on their smartphones crumpled in a costly disaster. Microsoft recently wrote most of the more than $ 9 billion that former CEO Steve Ballmer paid no less than two years for Nokia phones division, recognizing that he was trying too hard to sell phones that hardly anyone wanted.
"Two major challenges Microsoft: They depend on a PC market and mobile, that are a rounding error of the market share," said Daniel Ives, an analyst at FBR Capital Markets.
However, Microsoft continues to exert considerable influence. Windows 7 is still the most used operating system in the traditional PC, and is a brand that DSI companies will not give up anytime soon.
Now, "the stage is set for Windows 10 to lead its next phase of growth, but as you see lower demand for PCs, Microsoft has to figure out what his next magic trick is," Ives said.
In his-more years on the job, Nadella generates ideas for turning Microsoft - and diversify how money is made. There are computer glasses, slick consumer applications and special tools for developing companies. But Windows 10 is as important as anything Microsoft did because Nadella has enormous cash flow generated by the operating system kept investors lose confidence as they rebuilt.
Microsoft has corrected the lashings that made most people and companies jumping Windows 8 three years ago. The latest Windows updates overly large serving tablet users, relying on online services Microsoft and dismissed it out to be like the Start menu. Windows 8 suffered from an image problem; sales reflect that.
Updating Windows 10 preserves settings such as background images, and can be synchronized seamlessly with files and applications to other devices. Compatibility with older applications, printers and other consumer devices has not been a problem. On computers with the ability of the touch screen it works well if controlled by touch or mouse and keyboard.
Windows 10 also enables faster and robust standard applications. It is much easier, for example, to connect a Gmail account with the email program. Customization and literacy in the Start menu creates applications faster. Cortana, virtual assistant Siri Apple against Microsoft, could be a great time saver for users to hunt for files or only a source of entertainment pleasure.
Future upgrades will be free and frequent. They were executed by five million testers to limit hiccups.cComments
I have two laptops Win8 update is touch. Fingers crossed it goes well.
Ridgeley
21:22 on July 26, 2015
Add a comment View all comments3
"There should be fewer surprises when nature strikes," said Steve Kleynhans, vice president of Gartner Inc.
Some companies have been so eager to upgrade to Windows 10, in particular due to the improved security features, which have been prepared for months. Michael Keithley, CIO of the talent management company Creative Artists Agency, grew optimistic after trying his team.
Replacing passwords with facial scanning access was one of the new Keithley driven elements. He expects thousands CAA computers must be running Windows 10 instead of Windows 7 later this year.
"There is a general belief that Microsoft under its new management has done many positive things," he said. "Everyone is cautiously optimistic about Windows 10."
A new feature tells users what Microsoft Mobile Apps passenger must download to connect a smartphone.
Nadella bought popular applications such as building game Minecraft and Wunderlist Task Manager. It has spurred efforts to develop Microsoft Office for iPhones, iPads and Android devices. Cortana comes to Android and the iPhone too.
creating applications for non-Microsoft products will not only make life easier for Windows 10 users. Microsoft expected to show innovation Microsoft and to convince consumers to take a second look at Windows.
At least they could form the basis of a new Microsoft. To partially offset the expected decline in revenue from Windows, Microsoft put on things such as greater use of Bing search engines supported by advertising and increased sales of their applications and games.
"We are convinced that it is appropriate to revitalize Windows levers and restore growth," analysts NADELLA last week.
New computers with Windows 10 installed begin appearing Wednesday, but expect the best deals and products to get closer to the holidays. Microsoft, meanwhile, is expected to more revenue from Windows 10 this year. Some companies say they do not make mass updates, but rather buy from Windows 10 machines if necessary, new slower sales.
For consumers with Windows 7 or 8, Windows 10 is a free update for one year. Otherwise, it costs about $ 120.
Last week, the company launched a marketing campaign reminiscent of Windows users should not feel like a necessity. TV commercials highlight the smiling babies, crawling and playing with a voiceover actor Ethan Hawke subtly mention of Windows 10 features.
"They will expect their devices to listen and talk, sing and tell a funny joke," said babies in an allusion to Cortana, for example.
Listings recognize the challenge to Microsoft: It's time to promote love for Windows, but it might take a generation.
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